Skip to main content
Subscribe to get 12% off, Free Shipping on orders above £35

Redemption in every Rep! 

Introducing MEMFitness, a beacon of hope and transformation rising from the vibrant streets of London. Born from the crucible of adversity, our brand stands as a testament to the unwavering belief in the boundless potential of every individual.


In 2011, amidst the bustling rhythm of London's urban landscape, MEMFitness emerged as a visionary force for change. Guided by the resolute spirit of Derrick Twum, whose journey from confinement to liberation forms the bedrock of our identity, MEMFitness transcends mere fitness—it's a movement, a revolution fueled by unwavering passion and profound purpose.


Derrick's story is one of extraordinary metamorphosis. Once confined within the shadows of incarceration, he discovered an unexpected sanctuary in the realm of fitness.

Within the confines of his cell, Derrick unearthed the transformative power of physical exercise—a force that sculpted not just his physique, but also revitalised his spirit.

Determined to break the shackles of despair and incarceration, Derrick envisioned a future where fitness served as the catalyst for change, a beacon of hope amidst the pervasive challenges plaguing his community.


 Driven by this vision, MEMFitness was conceived—a brand with a mission transcending profit margins and market dominance. With each meticulously crafted garment and every meticulously designed shoe, we weave a narrative of empowerment, resilience, and boundless hope.

Our products aren't merely apparel and accessories; they're symbols of potential, reminders that strength and determination can surmount even the most formidable obstacles.



At the heart of MEMFitness lies a steadfast commitment to our community, especially its youth. In a world besieged by obesity, gang culture, and despair, we stand as a beacon of light, guiding the way towards a healthier, brighter future.

Through mentorship, education, and unwavering motivation, we inspire the next generation to embrace fitness as more than a pastime—it's a way of life, a transformative journey that transcends physical limitations and unlocks their full potential.



MEMFitness is more than just a brand; we're agents of change, exemplars of resilience, and champions of the human spirit. With each step forward, each life touched, we rewrite the narrative, proving that regardless of origin or adversity faced, the power to transform resides within us all.

Join us in this transformative journey. Together, let's sculpt a brighter tomorrow—one workout, one life, at a time.